Elkheta Success Story

Among the top 10 startups in Egypt in 2021, listed in the best 50 EdTech companies in 2021 & 2022.

Ztechnium Your Tech Partner

UX/UI. Software Development.

The Story of Elkheta

ElKheta experienced rapid growth, but its infrastructure couldn't keep pace, leading to performance issues such as slow page loads and frequent downtime. These problems negatively impacted user satisfaction and trust.

See Website

The Solution

Conducted an analysis of the existing infrastructure and developed a strategic plan to transition to a scalable cloud-based architecture. Migrated ELKheta’s infrastructure to AWS, utilizing EC2 for computing, RDS for database storage, and S3 for data retrieval. Configured auto-scaling and load balancing for optimal performance, and implemented AWS CloudWatch for continuous health and performance monitoring.

The Challenge

ElKheta experienced significant growth, but the platform's infrastructure was not equipped to handle the increased load. This led to performance bottlenecks, including slow page loads and frequent downtime, which negatively affected user satisfaction and trust.

The Process

UX/UI Design

Elkheta's UX/UI design team revamped the website to make it more visually appealing and user-friendly. They focused on creating a simple and intuitive design that would enable customers to easily navigate the website and find what they are looking for.

Architecture Design

Elkheta began by redesigning the architecture of the website, creating a 100% Raya Shop platform with minimal third-party extensions. By doing this, the website became more stable, faster, and less prone to crashes or downtime, which improved the user experience.

Automated Processes

Elkheta automated previously manual operations, such as inventory management, order processing, and payment processing, which helped to improve the speed and efficiency of the website. This allowed Raya Shop to process orders faster and provide customers with a better shopping experience.

Customer-Centric Approach

Elkheta collaborated with Raya Shop to adopt a customer-centric approach, which involved understanding customer needs and preferences and tailoring the website to meet those needs. By doing this, Raya Shop was able to create a personalized shopping experience that improved customer satisfaction and increased the likelihood of repeat purchases.

The Impact

Lower Cart Abandonment Rates

The improved user experience led to a decrease in cart abandonment rates, as customers found it easier to navigate the website and complete their purchases.

Improved Operational Efficiency

The automation of previously manual processes led to improved operational efficiency.

Improved Customer Retention

The personalized shopping experience led to an increase in customer satisfaction and loyalty.

Increased Customer Base

The improved website experience attracted new customers to the site.

112% YoY Revenue Growth

The improved website experience led to an increase in sales, resulting in a significant year-over-year revenue growth of 112%.

Maximized Conversions

The combination of the improved website architecture, UX/UI design, and automated processes resulted in an increase in website conversions.